Plus partnered with Hume Bank to deliver the Spring Forward Lite Blue Home Loan campaign, providing campaign strategy, creative direction, and full campaign ad production. The campaign was developed to run seamlessly across Meta and social ads, TV, cinema, and radio advertising, supported by coordinated campaign flighting and high quality video and audio production. Alongside the advertising campaign, Plus also created an animated brand story video and interactive illustration, hand drawn by Australian multimedia artist, Bella Taylor, for Hume Bank’s Annual General Meeting.