Albury Wodonga Cycling Club

Project
Details

The Albury Wodonga Cycling Club (AWCC) has deep roots in the region, but its identity had drifted.

Plus Creative was brought in to reposition AWCC from a traditional racing club into a safe, inclusive, community-driven cycling movement across Albury Wodonga. The brand essence we landed on, Together We Ride Safely, now sits at the centre of everything the club does.

We delivered a full strategy with a five-year growth plan, a full brand identity refresh with new guidelines, a new website built around the community, and an ongoing social media strategy and management program to bring it all to life.

Bring your idea to life

Close-up of a road bike’s cranks and wheels on asphalt, overlaid with the white AWCC wordmark

Investment type:

Launch & Sponsorship

Black-and-white motion-blurred shot of cyclists racing, overlaid with the outlined yellow AWCC wordmark
Grid of AWCC social tiles in yellow, blue and navy set over a motion-blurred cycling shotNavy panel with the yellow oval Albury Wodonga Cycling Club badge lockup
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This is one of the ways the work runs. If you want the shape of it end to end, read how we work end to end, or see what a build costs before you get in touch.

More work: Legacy Co Projects, VISION Screen Printing

We wanted customers to be able to design their own vanity in under three minutes, without the need for drawings or complicated processes. That's where Plus Creative came to the rescue. Kenny, Jacob, Katie and the team went above and beyond to deliver an outstanding website that exceeded every expectation I had. From the moment the site went live, the response from our target audience was incredible. The feedback has been overwhelmingly positive, and the online builder has made the design process simple and engaging for our customers. I highly recommend Plus Creative for any business looking to create a complex, high-performing website that not only delivers an exceptional user experience but also strengthens and elevates your brand.
VanifyMatt Beaumont
We approached the team at Plus Creative to assist us to build a new website and brand refresh for Vision. The whole process was seamless. Katie and Kim were fantastic to work with during the shoot putting even the most nervous of team members at ease resulting in some really amazing content for the website and socials. We couldn't be happier with the new logo and branding refresh for our 40 year old business that still stays true to it's roots. Working with Kenny to build the website was a terrific experience. I had absolutely zero experience in this area but he was patient and understanding and really listened to what I was trying to achieve while explaining things in easy to understand language. Nothing was ever a problem and the follow up and assistance after the launch was second to none. Cannot thank you enough team!
VisionCara Geddes
Working with Kenny, Michala, and the whole Plus Creative team has changed my business. The way they understood me, my needs, and what our business needed. They completely changed our brand, brand strategy and website in a seamless process. Plus Creative has become my 'who'. They are my go-to with everything marketing, brand creation and brand awareness. I don't know a lot about marketing, and being my 'who I go to' for everything has propelled our business and brand.
LJ's Food GroupLeigh Johnston

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