WILLOWBANK

Project
Details

Willowbank came to us wanting to slow the wedding-venue conversation down. It’s a working family farm on the riverbank, run by the Gray family, and they wanted the brand to reflect what makes the place different: quiet, unhurried, tied to generations of land.

We started with strategy, landed on “by the river” as the positioning line, then refreshed the full identity around it. A handwritten wordmark, willow-branch brandmark, and a palette drawn from the river gums and native reds on the property. From there we built the website, social tiles and launch assets, and shot the photography and video to match. Cream, deep green, and unposed black-and-white portraits keep the brand tactile and grounded, quiet enough to let the place carry the story.

Bring your idea to life

Close-up of river gum wood grain overlaid with the white Willowbank willow-branch brandmark

Investment type:

Launch

Unposed black-and-white portrait of the Grays in the doorway of a corrugated-iron farm shed
Embossed deep green Willowbank card and cream contact card set over cattle grazing among river gums
Go Back Visit the Website
We wanted customers to be able to design their own vanity in under three minutes, without the need for drawings or complicated processes. That's where Plus Creative came to the rescue. Kenny, Jacob, Katie and the team went above and beyond to deliver an outstanding website that exceeded every expectation I had. From the moment the site went live, the response from our target audience was incredible. The feedback has been overwhelmingly positive, and the online builder has made the design process simple and engaging for our customers. I highly recommend Plus Creative for any business looking to create a complex, high-performing website that not only delivers an exceptional user experience but also strengthens and elevates your brand.
VanifyMatt Beaumont
We approached the team at Plus Creative to assist us to build a new website and brand refresh for Vision. The whole process was seamless. Katie and Kim were fantastic to work with during the shoot putting even the most nervous of team members at ease resulting in some really amazing content for the website and socials. We couldn't be happier with the new logo and branding refresh for our 40 year old business that still stays true to it's roots. Working with Kenny to build the website was a terrific experience. I had absolutely zero experience in this area but he was patient and understanding and really listened to what I was trying to achieve while explaining things in easy to understand language. Nothing was ever a problem and the follow up and assistance after the launch was second to none. Cannot thank you enough team!
VisionCara Geddes
Working with Kenny, Michala, and the whole Plus Creative team has changed my business. The way they understood me, my needs, and what our business needed. They completely changed our brand, brand strategy and website in a seamless process. Plus Creative has become my 'who'. They are my go-to with everything marketing, brand creation and brand awareness. I don't know a lot about marketing, and being my 'who I go to' for everything has propelled our business and brand.
LJ's Food GroupLeigh Johnston

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