HUME BANK

Project
Details

Plus partnered with Hume Bank to deliver the Spring Forward Lite Blue Home Loan campaign, providing campaign strategy, creative direction, and full campaign ad production.

The campaign was developed to run seamlessly across Meta and social ads, TV, cinema, and radio advertising, supported by coordinated campaign flighting and high quality video and audio production. Alongside the advertising campaign, Plus also created an animated brand story video and interactive illustration, hand drawn by Australian multimedia artist, Bella Taylor, for Hume Bank’s Annual General Meeting.

Bring your idea to life

Laptop on a blue stool displaying a Hume Bank campaign ad reading “Just as good as the Big 4? Better.”

Investment type:

Retainer

Laptop, phone and tablet showing Hume Bank home loan campaign ads against a swimming pool backdrop
Campaign photo of a bearded swimmer with green zinc sunscreen standing poolsideHand holding a phone showing Hume Bank’s Spring Forward home loan rates Instagram post
Go Back Visit the Website
We wanted customers to be able to design their own vanity in under three minutes, without the need for drawings or complicated processes. That's where Plus Creative came to the rescue. Kenny, Jacob, Katie and the team went above and beyond to deliver an outstanding website that exceeded every expectation I had. From the moment the site went live, the response from our target audience was incredible. The feedback has been overwhelmingly positive, and the online builder has made the design process simple and engaging for our customers. I highly recommend Plus Creative for any business looking to create a complex, high-performing website that not only delivers an exceptional user experience but also strengthens and elevates your brand.
VanifyMatt Beaumont
We approached the team at Plus Creative to assist us to build a new website and brand refresh for Vision. The whole process was seamless. Katie and Kim were fantastic to work with during the shoot putting even the most nervous of team members at ease resulting in some really amazing content for the website and socials. We couldn't be happier with the new logo and branding refresh for our 40 year old business that still stays true to it's roots. Working with Kenny to build the website was a terrific experience. I had absolutely zero experience in this area but he was patient and understanding and really listened to what I was trying to achieve while explaining things in easy to understand language. Nothing was ever a problem and the follow up and assistance after the launch was second to none. Cannot thank you enough team!
VisionCara Geddes
Working with Kenny, Michala, and the whole Plus Creative team has changed my business. The way they understood me, my needs, and what our business needed. They completely changed our brand, brand strategy and website in a seamless process. Plus Creative has become my 'who'. They are my go-to with everything marketing, brand creation and brand awareness. I don't know a lot about marketing, and being my 'who I go to' for everything has propelled our business and brand.
LJ's Food GroupLeigh Johnston

Ready to go from
idea to profit?

Book your Idea to Income call